The Quick variation: When Marie Antoinette said, „permit them to consume dessert,” it could have already been because she ended up being hogging most of the Michel et Augustin snacks for herself. Youth friends Michel and Augustin met in secondary school, and, if they discovered their person 9-to-5 jobs to-be unfulfilling, they began a cookie company with a foundation in French pastry. Fast ahead 13 decades, therefore the two buddies have offices in France and New York and tend to be seducing the planet with regards to snacks, pastries, yogurts, mousses, as well as other sweets made with easy, pronounceable elements. The duo additionally will teach aspiring bakers that perfecting the skill of French pastry is attainable through their recipe books and entertaining available home classes. Michel and Augustin’s fantasy is easy: to make the globe smile and get together over a shared love of sweets.
The storyline of Michel et Augustin began simply enough. Two guys began palling around in secondary school and became great friends. But, much like many teenage relationships, the 2 parted steps after graduation to follow their pathways.
Michel found themselves in finance in New York, and Augustin was doing work in marketing and advertising for Air France. But both shortly became disillusioned making use of the 9-to-5 routine regarding the world of business. They reconnected additionally the duo devised a wild decide to learn all 1,263 bakeries in France and establish the basics of top confectioneries the united states was required to offer. They penned a book regarding it â their own basic cooperation!
After completing their search, in 2004, Michel and Augustin aproned-up and place out on an innovative new adventure: cooking in Augustin’s kitchen area. Their particular mission was to produce a line of snacks along with other desserts made out of 100 % natural ingredients and really love. And, after tirelessly screening and tasting a lot more than 300 recipes, their particular basic mixture was given birth to: the small round butter cookie. Michel et Augustin was created!
The two found quick success, plus they still innovate much more delicious projects, instance a decadent natural yogurt in a container, which was uncovered just once Michel and Augustin noticed their own valued cow could create over butter. They advertise their products or services using the trademark „kookiness” and the delight they infuse in their tasty treats.
Spreading a fascination with French Pastry all over World
Michel et Augustin is approximately more than simply creating a delicious cookie. The firm is curved on attracting from France’s wealthy culinary history generate masterful sweets.
„it isn’t practically cookies â it is more about a love of French pastry,” said Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. „every little thing we make is linked to French pastry practices. We now have an extremely strong connection with pastry producing as a business.”
But Lily told us an attraction for and expertise of French pastry is not only kepted for any item designers (they call them the „recipe team”) at Michel et Augustin. An element of the organizations kooky culture is actually revealing the enthusiasm and expertise of pastry creating so every person in the team, in France and Brooklyn, can prepare to get a French pastry chef and take the national exam (titled a „C.A.P.”). In this way, everybody is able to participate in innovating new dishes and talk knowledgeably with enthusiasts, clients, and people.
„Once a week in France and when monthly in nyc, all of our Banana Farm („office”) becomes a pastry course where our company is going through a traditional curriculum of French pastry and instruction for certification,” she mentioned. „no matter if you’re a website designer or perhaps in income â the chance is actually promoted for all.”
Though Michel et Augustin provides a more expansive products in France, the company sticks for the exact same fundamentals and principles of production for every products.
„the one thing our items have as a common factor is a real awareness of style and the ingredients,” Lily said. „We concentrate on the quality and ease-of-use of this components, and attempt to maintain element listing as pronounceable as you are able to.”
This effects not just in a yummy decadence, but in addition a treat possible feel good about ingesting together with your special someone.
A Collection of Treats Perfect for Sharing along with your Sweetheart
There’s just one thing about revealing desserts that starts your day correct or ends up an ideal time. And Michel et Augustin’s productions had been designed for simply such occasions.
„It’s a moment of indulgence after a romantic date,” Lily said. „It’s tasty and made with clean materials, hence helps to make the moment that much much better. It feels very good to engage.”
With many deserving snacks to choose from, there is no have to choose just one single. While there’s a lot of more options in France â from chocolate mousse to decadent yogurts and, of course, one-of-a-kind cookies â there’s a lot of available options in the US at the same time.
Lily ended up being quick to suggest the most perfect snacks to offer to or appreciate with this someone special.
„Our best-selling cookie is our 4-Cookie Squares,” she said. „they have been like small square tarts, appear in three styles, might end up being thus conveniently provided. We also provide Cookie Buttons, which have been hazelnut chocolate processor snacks with hazelnut ganache around. They are available in packages of two â one for me, one for you!”
For partners who really enjoy their own morning ritual with each other, Lily told us Puff Palmiers tend to be a pleasant a.m. option.
„These are generally puff pastry and taste like Elephant Ears,” she stated. „They may be awesome light and flaky and great for sharing over breakfast with coffee or at beverage time.”
Whether both you and your honey are chocoholics or value the delicate butteriness of caramel (or everything in between), Michel et Augustin features a worthwhile treat for sharing (or sneaking off with for your own personel clandestine cookie affair).
Become involved within Banana Farm
Michel et Augustin’s approach is the fact that the pleasure of desserts is in the posting. Therefore it should be no surprise neighborhood engagement is actually a big part of the business’s company objective. Many people are asked to eliminate in and chat (and flavor snacks) at their own Banana facilities (workplaces) in Paris, Lyon, or Brooklyn.
This mindset began at beginning in the business and is also element of the core. And Lily noted this viewpoint is exemplified inside organization’s open homes.
„Right from the start, Michel and Augustin exposed the doors of their apartment to next-door neighbors, pals, customers, and passersby, for people supply all of them opinions, to taste snacks, to taste brand new meals these were screening, in order to spend time together and speak about whatever they had been performing,” she said. „It really is something’s really important to all of us today.”
Start household in the Banana Farm happen on the very first Thursday of any thirty days in France and ny. Lily told all of us these activities provide an easy method the company supply back to the community by training them towards history and methodologies of French pastry.
„We invite everyone, family, pals, consumers, and buyers to come show dishes,” she said. „We do taste tests, focus teams, and perform video games. It is an actual society event.”
It’s not only fun and tummy-pleasing to attend, however if you lack a cookie friend, consider all of those other treat aficionados you can meet at Banana Farm. After all, if someone else wants Michel et Augustin addresses, you know they’ve got great style, and you should have something to bond over.
Michel et Augustin: focused on Random Acts of Kookiness
In true Michel and Augustin form, the duo started a Random Acts of Kookiness effort to inspire and delight the public. From a tribute to Michael Jackson with the cookie square occasion and their torrid Greek account, Michel and Augustin infuse hilarity and joy into all they do. You can see the reason why their own snacks are very addictive â they’re made out of natural ingredients and great vibes.
Up subsequent when it comes to organization is actually another cookbook that aims to simply help you audience as well as others overcome the intimidation related to French pastry.
„We’re creating a French pastry cookbook your United States, and it’s about having fun with these problematic meals,” Lily said. „we are breaking it down and saying you can do it. When we can, anybody can, therefore’re discussing our very own advancement.”
Michel et Augustin is looking to release its well-known candy mousse in the US.
„our very own dream in regards to our candy mousse is to seduce America’s tastebuds.”
And, after tasting the business’s snacks and other snacks, the united states is actually certainly set for a lengthy love affair with that mousse.